Home Health Marketing – How To Market Your Home Based Business

It’s very important to use a specific type of marketing for your home health business. Home health marketing should be done as cost effectively as possible. A majority of home based business neglect marketing and focus too heavily on the quality of their product or service and the PR.

No matter what business you’re in, you’re really in the “marketing of your business, business”.

There’s one type of marketing that works well with home based business’, especially in the health and fitness industry. This type of marketing is called Direct Response.

Here are a few home health marketing tips that will help you increase response to your ads and therefore increase your bottom line.

Avoid Advertising Agency’s
There’s really no need to hire a “big agency” to do your marketing. But it is important you have someone with direct response knowledge to write your ads and promotions.

The type of advertising agency’s do, I consider, is corporate advertising. They focus on brand image and awareness when you should be focusing on cost effective customer acquisition- turning more prospects into customers.

If you have a customer list, use it!
The number one place you make money is your current customers. You have already established trust and they, more than likely, are satisfied with your product or service. If you’re not sending them monthly sales letters for back end sales you’re losing money.

Advertise locally and offer something free
The number one technique in direct response marketing to get qualified prospects is to write a lead generation ad (you should look into a direct response copywriter for that) that offers something free; like a report or a recorded message.

You do this with the caveat that they must leave you their name and address. Once they give you that you’re golden! You have a targeted lead that you should sell to immediately.

Those are just a few home health advertising tips.

If you’re in a bind or need sales quick, there’s one trick you can do with your ad to increase your response by 500%. You can do it in any industry as long as it follows the guidelines. CLICK HERE to see exactly what to do to generate more sales now.

It’s important to stop a bad ad in its tracks. If you’re interested in turning more prospects into customers then discover exactly how you can improve the response of all your ads with this sure fire direct response technique.

5 Reasons Why the Natural Health Market Needs to Target Women

A businessperson launching a new business in natural healthcare–or kicking an existing one into higher gear–would be wise to focus his or her marketing efforts on women. Here are five reasons why:

–Women make most buying decisions.

According to BusinessWeek.com, women today make more than 80% of buying decisions in all homes. “Today’s woman is the chief purchasing agent of the family and marketers have to recognize that,” says Michael Silverstein, principal at Boston Consulting Group and author of Trading Up: The New American Luxury.

Smart marketers will take female buyers seriously, get into their heads, speak their language…and convince them to buy.

–Women dominate the reproductive health market.

By nature of biology, females have more complicated reproductive systems than males. Considering menstruation (with potential complications such as PMS and cramps), birth control, pregnancy, breastfeeding, menopause, concerns about breast diseases and osteoporosis, etc., women have more gender-specific health issues than men do. Men have some–but not nearly as many.

Because of safety concerns about traditional hormone replacement therapy, expectant mothers not wanting to harm their unborn children, and other problems associated with prescription drugs, this field is wide open for the natural health marketer.

–Women react to drugs differently from men.

Men and women, because of their differing chemical compositions, are affected differently by drugs. Women are also generally smaller and weigh less. Male and female livers metabolize drugs differently–determined, in part, by sex hormones. Drugs are not always tested on women, so, unfortunately, it is sometimes just assumed (wrongly) that they are safe and/or effective for women.

Prescription drugs can be hazardous to women. Natural remedies can alleviate some of the fear and risk.

–Women carry the weight in the weight-loss market.

Roughly one-third of Americans are obese. According to Channel4.com, “Women expect to spend more than £150,000 [$306,874 US] during their lifetime on dieting and getting in shape, according to a poll. Gym memberships, exercise DVDs, supplements and extra fruit and [vegetables] all cost an average of £2,422 [$4955 US] a year…. Over her lifetime, a woman would spend an average of £150,164 [$307,206 US] yet only loses up to 3 lb a year, most of which she puts back on. Each pound in weight therefore would cost £807 [$1651 US] to lose.”

Those numbers alone would motivate many people to look for better ways to lose. Obesity affects both genders, of course, but remember that women make 80% of the buying decisions in a home; women are also the primary supervisors of their families’ health habits. So targeting women in the weight-loss industry–for all members of the family–makes good business sense.

–Women use beauty products (lots of them).

Of course, “beauty” products for men are becoming increasingly popular, but women still dominate this market, spending billions of dollars a year on them. With downsides including high cost and chemical sensitivities, natural beauty products are making inroads into this industry. The possibilities include hair products, skincare products, spa products, and mineral makeup, among others.

There you have them–five reasons to make women the primary focus of your natural health products marketing campaign. When you’re ready to capture this market with persuasive messages about the benefits of natural health products over traditional ones, be sure to choose a copywriter who shares your passion–and knows how to speak to women.

Lisa J. Lehr is a freelance copywriter specializing in direct response and marketing collateral, with a special interest in the health, pets, specialty foods, and inspirational/motivational/self-help niches. She has a degree in biology, has worked in a variety of fields including pharmaceuticals and teaching, and has volunteered for many causes including special-needs kids and literacy. When she’s not writing, she enjoys reading, art, music, outdoor exercise, and all things Celtic and Renaissance.

Computers and Cheap Watches

There are tons of expensive watches out there that cost hundreds or even thousands of dollars. The majority of these watches are all classic, mechanical pieces that have so many features it makes telling time incredibly difficult. What is the point of spending all that money for something that is not even going to serve the intended purpose? That is why one should greatly consider computer powered, cheap watches, also known as digital watches.Although many digital watches have a very low cost, there are many out there that can be almost as expensive as traditional watches. If you want a watch to look classy, then there is no point in shelling out tons of cash for a good looking digital watch, so those should be avoided. If you want to save money, then a digital watch is perfect for you. You can get a fairly decent digital watch for between twenty and fifty dollars, and there are some out there that are as low as ten dollars, but the quality of said watches is very low.Digital watches are great because they cost so little and serve the purpose of a watch exceptionally well. With a traditional watch, it can be somewhat difficult to tell the time, at least at a moment’s notice. Digital watches enable you to look quickly down at your hand and know the time right to the second, as long as the time you set it to is accurate.As computers and technology become more sophisticated, so will digital watches. Already at this point in time, there are many watches that have features that used to be found only in decades old computers. Thinking about that, it is amazing to think how far we have progressed. Who knows, perhaps we will be playing three dimensional games on our watches in just a few years. With the way things are going, that is not too far out there.